The ‘Holy Grail’ of amateur radio evangelism is the perfect video that highlights the best aspects of our very diverse hobby in short enough form that newcomers don’t fall asleep.
This video from the RSGB is the closest I’ve seen — so far.
“Amateur radio is a hobby with so many aspects it can be hard to describe – and difficult to know what to try first! We’ve tried to give a taster of just some of the many exciting, challenging and fun things you can do with amateur radio. We’re planning to take a look at other parts of the hobby in the future – what’s your favourite?”