FlexRadio Systems Appoints GigaParts, Inc. as North American Distributor of Genius Line Products.

Austin, Texas—February 10, 2023: FlexRadio Systems, a global leader in software defined radio and HF communications, announced today that they have extended their distribution channel for Genius line products through a new agreement with GigaParts, Inc. for the North American market.

“GigaParts’ customer reach will allow FlexRadio to strengthen its presence in the high power, amateur amplifier market”, stated Lori Hicks, VP of Sales and Marketing for FlexRadio. “Their history in the electronics and computer industries makes them an ideal partner for selling our network-based solution offerings and we look forward to growing our business together.”

Seems surprising given that Flex has handled its own sales since its inception. Getting help with international sales of its amateur radio products would be understandable. But this deal is for North America, its own backyard. I know that the commercial side of the FlexRadio business is larger, more lucrative, and probably growing rapidly, but this move signals a fundamental shift in its approach to the amateur radio side of the business.